Pick the rung that resolves your real bottleneck this month. Four quick questions, read top to bottom, stop at the first one that lands.
1. Do you have an ongoing AI workflow problem or a one-off build?
If your problem is recurring — "I keep missing what changed in AI this week" or "I should be using AI in my Monday work but I never do" — start with Future-Ready Pulse. $19/month, weekly signal, no homework. If instead you face a single multi-week build, the answer is Future Readiness Labs: a peer cohort that ships with you over several weeks.
2. Are you packaging expertise for clients, or building internal ops?
If clients pay you for what you know and you want to ship an AI-augmented offer behind it, the answer is the AI-Powered Coach program — five modules from expertise-on-the-clock to a packaged, shippable offer. If instead you are improving internal operations inside your own company, you are a Labs sprinter — jump to question 3.
3. Multi-week peer cohort, or one-and-done two-day sprint?
Two live, applied shapes — both end with something shipped. Pick Future Readiness Labs if you want a multi-week peer cohort with hands-on AI workshops and room to iterate. Pick Hacking the Future Hackathon if you want one-and-done intensity: two days, Brussels + Online, eight hours of focused co-creation on a real bottleneck you bring with you.
4. What's your price ceiling this month?
Four tiers, four price points. /pages/pricing lines them up side by side so you can compare Pulse, Labs, Courses, and the Hackathon in one glance and pick the rung that fits what you can justify this month.
The five rungs in order are spelled out on The Pricing Ladder — a longer read if you want the full progression, not just the entry rung.